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Adwords tests favicons in ad texts

von SEMatze | 13. March 2009

One of my colleagues has recently made a surprising discovery while surfing on Google. It seems as if the Google Adwords Team is currently testing the delivery of favicons within ad texts in Germany. Here you can see a screenshot of Moritz’s discovery while searching for “mietwagen” (rental car).

google-adwords-tests-favicons-in-ad-text.jpg

Has anyone seen any similar search engine result pages lately?

Update: Other websites, reporting on the favicons test cases of Google:

Google Tests Larger Icons in Japan

Google Expands Adwords Favicon Test

Google Aggressively Testing Favicons In Adwords Ads

Favicon Tests and Brand Search Implications

SEO News

Topics: Google News |

2 Reaktionen zu “Adwords tests favicons in ad texts”

  1. Kerstin Baker-Ash Says:
    Am 18. March 2009 um 11:30 Uhr

    Danke fuer die link! Ich denke es war ein test meistens in Europa? UK, Deutschland, Poland - keine resultate in Nordamerika oder Australien?

  2. Ikonok, favicon az AdWords hirdetések mellett | DuracellTomi Google blogja Says:
    Am 2. April 2009 um 06:10 Uhr

    […] német területekről érkeztek olyan hírek, miszerint a Google elkezdte megjeleníteni oldaluk favicon-ját az AdWords hirdetések […]

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